What do students study in a marketing degree?
A marketing degree may cover marketing principles, consumer behaviour, market research, branding, advertising and public relations, digital and social media marketing, sales, pricing, distribution, and marketing strategy. Students may also study business subjects such as economics, accounting, management, and data analysis, and complete practical projects, presentations, or a dissertation depending on the course.
Key points
- Courses can develop skills in research, communication, campaign planning, data interpretation, and strategic decision-making.
- Assessment may include exams, reports, presentations, group work, case studies, and practical campaigns.
- Some programmes allow electives or specialisms such as digital marketing, analytics, international marketing, or retail marketing.
Things to check
- The subjects, sequence, assessment methods, and balance between theory and practice vary by university, country, and degree structure; check the official course information for details.