Are marketing degrees assessed through campaigns and presentations or mainly written exams?
Marketing degrees can be assessed through a mix of methods rather than only written exams. Depending on the university and module, assessment may include marketing campaigns, presentations, group projects, case studies, reports, coursework, digital or practical tasks, and examinations. Check the course and module assessment details for the specific programme.
Key points
- Campaign projects may require research, planning, creative development and evaluation.
- Presentations can be individual or group-based and may assess communication and strategic reasoning.
- Written work and exams may assess marketing theory, analysis, consumer behaviour and business concepts.
Things to check
- The balance between exams, coursework and practical assessments varies by university, programme and academic year.