How is artificial intelligence changing marketing careers and required skills?
Artificial intelligence can automate or assist with marketing tasks such as audience analysis, content drafting, personalisation and campaign optimisation. It can also make skills such as data interpretation, effective use of AI tools, critical evaluation, creativity and responsible decision-making useful or requested for particular roles and employers.
Key points
- AI can reduce time spent on repetitive production and reporting, leaving more scope for strategy, customer insight and creative decisions.
- Useful skills may include interpreting data, writing prompts, checking AI-generated outputs, running experiments and measuring results.
- Human judgment remains important for brand voice, ethical choices, context, relationship-building and understanding customer needs.
Things to check
- Effects vary by role, industry, employer and level of automation, and requested tools and skills can change quickly.