How should I compare internships based on the marketing experience they offer?
Compare internships by the substance of the work, not just the job title. Check whether you would contribute to areas such as market research, campaign planning, content, social media, customer insight, digital analytics, or marketing technology; what level of responsibility and supervision is provided; and whether you can produce measurable results or portfolio work. Also compare the sector, duration, workload, training, assessment, and any pay or academic credit.
Key points
- Ask for a detailed role description, examples of previous projects, and the tools or platforms you would use.
- An internship with structured mentoring may suit you better if you want guided learning; one with greater ownership may suit you better if you want to build decision-making experience.
- Compare how performance is reviewed and whether you will receive feedback, references, or evidence of your contribution.
- Consider whether the organisation’s market and customer group match your career interests.
Things to check
- Responsibilities can differ substantially between internships with similar titles, so confirm details with the provider or employer.
- Pay, academic credit, eligibility, working arrangements, and assessment requirements depend on the programme and location.