How much consumer psychology is included in a marketing degree?
The amount of consumer psychology in a marketing degree depends on the university and programme. It may be taught in a dedicated consumer behaviour module, integrated into marketing subjects, or offered as an elective. Topics can include motivation, attitudes, decision-making, branding and consumer research.
Key points
- Content may combine psychological concepts with consumer research methods and data analysis.
- Consumer psychology can be relevant to advertising, customer experience, pricing and product development.
- A marketing degree does not necessarily provide the breadth or depth of a specialist psychology degree.
- Review the module list and course specification for the required and optional content.
Things to check
- Module content, availability and compulsory status can vary by institution, programme and academic year.