What preparation would help me start a marketing degree without a portfolio?
You can prepare by reviewing basic marketing concepts, practising clear writing and presentations, and learning introductory data, research, and digital tools such as spreadsheets or analytics platforms. Try small projects—such as analysing an advert, planning a social-media campaign, or researching a target audience—to build confidence, even if they are not formally presented as a portfolio.
Key points
- Read about consumer behaviour, branding, market research, advertising, and digital marketing.
- Develop communication, teamwork, critical-thinking, and basic numerical skills.
- Keep examples of relevant projects or activities so you can discuss your interests and motivation.
- Check the specific course’s entry requirements to confirm whether a portfolio or other evidence is requested.
Things to check
- Portfolio requirements vary by university, course, and country; some programmes may request creative work, while others focus on academic qualifications.