What first project could help me test whether marketing is a good subject choice?
Try a small marketing project for a club, community group, or personal interest: research its target audience and competitors, propose a simple campaign, create sample content, and track responses such as views, clicks, or feedback. Reflect on which tasks you enjoyed and whether you liked combining research, creativity, communication, and analysis.
Key points
- Keep the project low-cost and seek permission before using an organisation’s name or contacting its audience.
- Compare your planned results with actual feedback or engagement, while recognising that small samples are limited.
- Marketing includes areas such as research, branding, digital content, communications, and analytics, so one project cannot represent every part of the subject.
Things to check
- The project’s usefulness depends on the audience, platform, and quality of the feedback, so treat the outcome as an initial indication rather than a definitive test.