Would a postgraduate marketing qualification be a better route than another undergraduate degree for someone moving from journalism into marketing?
A postgraduate marketing qualification may be a better route than another undergraduate degree for a journalism graduate because it can build on existing research, writing and communication skills while adding marketing knowledge. It is not automatically the better choice: the decision depends on your target role, prior study, relevant experience, budget, and the content and entry requirements of the course.
Key points
- A marketing master's, postgraduate diploma or certificate may provide focused study in areas such as consumer behaviour, digital marketing, strategy and analytics.
- Journalism experience can support roles involving content, communications, brand storytelling or public relations, but marketing roles may also require commercial, data and campaign skills.
- Compare course modules, practical projects, assessment, industry links, accreditation, duration and total cost with the broader foundation offered by another undergraduate degree.
- Building a portfolio through internships, freelance work or marketing projects can complement either qualification.
Things to check
- Requirements and the value employers place on particular qualifications vary by country, role, university and provider; check official course information and relevant job descriptions.
- A second undergraduate degree may be more appropriate if you need a substantial subject change or lack the academic prerequisites for postgraduate study.