Would a marketing master's add more value than building a portfolio through work experience after a communications degree?
Neither option adds more value in every case. A marketing master's may suit you better if you want structured training, a formal qualification, or a move into a specialised marketing area. Building a portfolio through relevant work experience may suit you better if you want to demonstrate practical results, develop industry contacts, and clarify your career direction without pausing employment.
Key points
- Compare the roles you want with their stated expectations for qualifications, experience, analytical skills, and portfolio evidence.
- A strong portfolio can include campaigns, research, content, strategy, analytics, and measurable outcomes, while protecting confidential information.
- Assess the master's curriculum, practical projects, placement opportunities, total cost, and the income or experience you might forgo while studying.
Things to check
- Employer expectations vary by country, sector, role, and organisation; check current job descriptions in your target market.
- The value of a master's depends on its quality and relevance, not just the title, so review official course information carefully.