UQ2724

How are entrepreneurship modules assessed when students do not have a business idea already?

Entrepreneurship modules can assess your ability to identify and evaluate opportunities rather than requiring an existing business idea. Assessment may involve developing a hypothetical or assigned concept, researching customers and competitors, preparing a business model, presenting a pitch, completing practical exercises, or submitting an individual reflection on the process.

Key points

  • You may work individually or in a team, depending on the module.
  • Assessment can focus on creativity, problem-solving, market research, feasibility, communication, and learning from feedback.
  • Some modules use case studies, simulations, or innovation challenges instead of a proposed business.
  • Check the module handbook or assessment brief for the exact tasks and marking criteria.

Things to check

  • Assessment methods and whether students choose, receive, or develop an idea can vary by university, course, and academic year.